The brand that was “Born from Jets”—and nearly “Killed by GM”—continues to taxi down the runway toward rebirth, following news that dealers have now started taking orders for the Saab 9-3X.
It’s true there’s no pricing info yet, and that the orders won’t be literally submitted until/unless the Spyker/Saab deal goes through, but it’s still a step in the right direction for the company. [click to continue…]
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As Spyker and General Motors get ever closer to finalizing the Saab deal, Spyker management is getting ever closer to finalizing Saab’s future product plans. The big news: Saab lovers can expect an all-new lineup when the reorganized company begins selling vehicles again later this year.
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Saab’s relationship with General Motors has been questionable at best. What fueled GM’s acquisition of Saab was the demand to have a premium European brand to compete with Ford and its Euro brands – none of which Ford owns today. But Saab was a low-volume brand when it was purchased, and under GM’s management Saab remained low-volume.
In addition to being unable to produce impressive sales, Saab increasing produced substantial losses, which made its eventual sale (or shut down) almost inevitable. But little has been mentioned about the 218 Saab dealers in U.S., which are going to be closed as well. [click to continue…]
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Saab has entered a precarious situation since the collapse of the deal to sell the brand from General Motors to Swedish sports car maker Koenigsegg. Giving a deadline of only one month to decide what to do with the brand, GM has sought ways to jettison the brand from its increasingly smaller umbrella of auto monikers.
The latest development comes from China’s Beijing Automotive Industry Holdings Co. Ltd, also know as BAIC. The company has officially purchased tooling and technology for the existing Saab 9-3 and the 9-5. In addition, Saab will help the Chinese automaker produce additional BAIC vehicles. [click to continue…]
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